Brand Overview
Om Wood, a renowned Norwegian jewelry brand, has made a significant mark in the world of luxury fashion. Founded by marketing entrepreneur Mona Jensen, who later transitioned into a designer, the brand has grown from strength to strength over the years. With a unique aesthetic inspired by historical signet rings, Om Wood has captured the hearts of fashion enthusiasts globally.
Brand History
Om Wood was established ten years ago, and in celebration of this milestone, the brand opened its first flagship store in Vre Slottsgate, Oslo. Mona Jensen, the creative force behind the brand, was joined by her husband, Morten Isachsen, who further contributed to the brand’s growth. Today, Om Wood employs 40 full-time staff members and has expanded its presence to include several leading retailers worldwide.
Design Philosophy
Om Wood’s design philosophy is rooted in simplicity and elegance. The brand’s aesthetic is reflected in its jewelry collections, which feature clean lines and timeless designs. The brand’s latest flagship store in Oslo is a testament to this philosophy, showcasing a minimalist and sophisticated interior that perfectly complements the brand’s image.
Environmental Responsibility
Om Wood is committed to sustainability and environmental responsibility. The flagship store, designed by the renowned Stockholm-based design firm Specific Generic, incorporates eco-friendly elements throughout its interior. Recyclable materials such as aluminum and steel have been prioritized, ensuring that the materials can be easily remanufactured or reused in the future.
Store Design
The flagship store features a sleek and modern design, with a focus on functionality and aesthetics. Upon entering the store, customers are greeted by a row of six steel display cabinets, each topped with two glass showcases filled with exquisite jewelry. The store’s interior also includes a zigzagging screen made of large mirrors, which adds a touch of drama to the space. At the end of the screen, a striking console with small drawers provides a unique display area.
The ceiling of the store is exposed and painted, showcasing a series of linear lights that visually expand the space. The lighting design is both functional and visually appealing, creating a warm and inviting atmosphere.
Product Range
Om Wood offers a diverse range of jewelry, including rings, necklaces, bracelets, and earrings. The brand’s collections are inspired by historical signet rings, with a modern twist. Each piece is crafted with attention to detail and quality, using only the finest materials. The brand’s commitment to sustainability is evident in its use of ethically sourced diamonds and gemstones.
Global Expansion
Om Wood has successfully expanded its presence beyond Norway, with stores in several key cities around the world. The brand’s global footprint continues to grow, with plans to open new stores in emerging markets. This expansion is a testament to the brand’s popularity and its commitment to providing high-quality jewelry to customers worldwide.
Conclusion
Om Wood is a brand that has captured the hearts of fashion enthusiasts around the world with its unique design philosophy, commitment to sustainability, and exceptional quality. The brand’s latest flagship store in Oslo is a testament to its dedication to creating a luxurious and inviting shopping experience. As Om Wood continues to expand its global presence, it is poised to become a leading force in the world of luxury fashion.